RADIATE POSITIVE VIBES WITH BEL AIR FROM MELLOW JOHNNY’S
The Bel Air design puts the avid cyclist in a time warp, launching him or her back to a time of psychedelic simplicity. Show off your hippie mojo in a cycling jersey outfitted with all the latest racing technology Giordana cycling apparel has to offer and experience the best of both worlds.
Big bubble lettering and bold blocks of color across the chest inspired by the art and music scene of the era are sure to catch the eye of your fellow mellow cyclists.
The MJ design team was really feeling the flow with this collection, so how would you like to help us spread the love?
Design Inspiration: Peace, Love, and Bicycles
The hippies originated as a youth movement in the United States during the 1960’s. It was largely influenced by Eastern religions like Buddhism as well as other studies of spirituality. Their ideals and beliefs focused on the way we interact with our natural habitat as well as how we treat one another. Harmony with nature, communal living, artistic experimentation, and a recreational lifestyle were among the highly revered characteristics of the movement.
These are values the cycling community holds dear as well. Whether you take a commuter bicycle to work to reduce your carbon footprint, or you’re a weekend cyclist who just loves to have fun. Our bikes and our apparel are reflective of the cycling lifestyle and this contributes to the identity of the biking community as a whole.
The name, BelAir, is a west coast reference, as many of you might already know thanks to the extremely popular 90’s sitcom, The Fresh Prince of Bel-Air, starring Will Smith. Andy Warhol is the artist most commonly connected with the famous 60’s-born art movement, pop art. His manipulation of bold blocks of color and fascination with Hollywood, California inspired the Bel Air color palette.
The goal of the Bel Air collection was to combine these two great movements in art, marrying the carefree essence of California and countercultural rhythm of New York in one straightforward, but eye-catching design.
MJ’s Bel Air Jersey
The MJ’s Bel Air Jersey combines the throwback appeal of the 60's-inspired design with the latest in Giordana cycling apparel technology. This short-sleeved cycling jersey features an optimal combination of aerodynamic and technical fabrics. Its performance fit makes it a solid choice for your next race or cafe ride.
Ride your bike without restriction. Whether you’re searching for inner peace or chasing victory, the thoughtful design and construction of the MJ’s Bel Air Jersey will make sure that you meet your goals.
Material and build makes for a sleek but breathable piece of professional cycling apparel. Seamless laser-cut cuffs will make sure you never chafe again and mesh inserts under the arms will keep you cool and comfortable while you ride.
This cycling jersey features three rear pockets, and full zip. Available in both men’s and women’s fit. Grab the Bel Air bib to complete the ensemble!
Bel-Air Trucker Hat
The Bel-Air Trucker Hat is a sunny day essential. Struggling with helmet hair? Swap out that life-saving accessory with one a little more stylish before you hit the town after your next ride. Snapback straps make this an easy to adjust, one-size-fits-all cap.
This cap also pairs nicely with one of our stylish but casual Mellow Johnny’s T-shirts.
So there’s no need to flip your lid the next time you’re feeling a little windblown. A helmet is the best choice for your ride, but when you’re back on solid ground, defend your mojo with the Bel-Air trucker hat.
MJ’s Bel Air Sock
The MJ’s Bel Air Sock: compression in all the right places, ventilation where it’s needed most, and comfort everywhere is the best way to describe this pair of cycling socks.
The Giordana Forma Red sock keeps things snug around your ankles and prevents your feet from going for a swim the next time your ride. They’re easy to clean and quick-dry. Ideal length keeps out annoying dirt and dust from the road or any other terrain you happen to be traversing. The Mellow Johnny’s Bel-Air design sits just below the calf and ties everything together.